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July 11, 2017 By Algo Communication Products

When Worlds Collide: The Increasing Importance of Collaboration Between CIOs and CMOs In A World That Emphasizes Customer Engagement

As the world of business has been increasingly dominated by the tech-driven necessity of ongoing connectivity between clients and owners, the importance of establishing close bonds between internal bodies has also become more prevalent. While in the past businesses could work with different departments, such as marketing and communications, acting as separate entities, nowadays this multi-tiered system has converged to the point where collaboration is necessary in order to ensure success. Algo Communications Products Ltd. has long stood at the forefront in terms of developments in business and technology, and have witnessed this change firsthand through the experiences of our clients. This emphasis on connectivity is also something that has been carried forwards into the customer experience, as consumers are now able to access unfathomable options through digital means. What do these changes really mean though? Well, to put things simply, they point towards establishing a business model that is client focused, but simultaneously stressing the importance of internal communications, particularly between CIOs and CMOs.

The reason why there is an emphasis on heightened collaboration between these two roles is due to the fact that marketing and communication mediums have become interspersed to the point that they are now inseparable. Today, CMOs must determine marketing strategies that also align with current technological trends, aiming to produce compelling content that is also analytically tailored to reach customers fixated on screens (potentially) hundreds of miles away. This is where the CIO steps in, as their tech savvy is essential for any marketing strategy seeking to become successful with a wide audience. While there are many ways that these two once-divided entities can strategize in order to produce positive outcomes, for the sake of our reader’s time (and ours) we have put together just three:

  • Infrastructure Is Key: Marketing teams and their managers are BUSY They often have to be able analyze customer data, communicate between one another, and also produce content as quickly and efficiently as possible in order to match demanding deadlines and trends. Because of this, the CIO and their respective tech teams must work closely with the other group, acting to reduce bandwidth times, promote cyber security, and ensure ease of communication. These things all require significant infrastructure maintenance and the use of proper tools, things which an experienced IT team should be able to put to good use.
  • One Has To Understand The Other: Traditionally, CMOs have been obsessed with the external, whereas the CIOs have exclusively dealt with the internal. These preconceptions are no longer useful for any organization that wishes to thrive. Now, CIOs must understand how the customer experience is shaped by technology, and work with their marketing partners in a fashion that colludes to this. As we have stated many times, how the client views a company within a very short time frame ultimately determines whether or not they will become a returning customer. On the other end of things, it is the CMOs duty to ensure that the IT team is well versed on the back-end of mediums such as Snapchat, WhatsApp, and Twitter, as platforms such as these are what truly drive marketing campaigns forwards in this world of hyper-connectivity. By one assessing the role of the other, therefore striving to integrate it within previously established frameworks, these two entities will form a relationship that provokes positive responses from clients and co-workers alike.
  • Speed Is More Important Than Ever: With so many digital platforms out there, customers are able to skip between mediums at an unprecedented pace, toggling between web chats, apps, and social media within a blink of an eye. Because of this, CIOs and CMOs must work closely in order to move quickly, and therefore remain competitive. While marketing teams have to be able to move instantaneously so as to test new campaigns and solutions, so much CIOs be able to adapt to an ever shifting landscape of digital support. Once again, collaboration is key as CMOs have to establish some form of control over the pace of these alterations, while CIOs offer them the technological flexibility needed to achieve this. By working together, they can hope to eliminate the unnecessary time needed as one team develops an application while the other plans a unrelated marketing strategy, a issue that has bogged down many enterprises of the years.

Technological convergence has caused a great upheaval in how we understand customer interactions and their overall experience. The importance of establishing a firm rapport between marketing and communications teams is more vital than ever, as CIOs and CMOs need to focus and collaborate on strategies that were previously impossible due to dated technologies. There exist a multitude of ways that these groups can work together so as to promote a business, but unfortunately, this blog can only cover a few. If you have any questions, or wish to find a way to upgrade your tech in a way that drives the competitiveness of your company, then feel free to give us a call or visit our website!

Filed Under: Business Telephone Systems

About Algo Communication Products

Algo Communication Products is a full service center for business and office telephone systems serving Vancouver and the lower mainland. From new product installations to move and relocation services, our partnerships with Avaya, Cisco, and ShoreTel Phone Systems allow us to offer customers a large range of solutions that can be customized to your specific business telephone needs.

Testimonials

commercialOn behalf of Commercial Lighting Products Ltd., I would like to express our complete satisfaction with our Norstar Telephone System that we purchased from Algo. The quality service provided by Algo is top notch. The Norstar System is extremely flexible and very user friendly. I would not hesitate to recommend your company's products and services to other companies. | Commercial Lighting Products Ltd. - Delta / Victoria, BC

whitewaterEveryone at Whitewater is very happy with the Norstar Telephone & Voicemail System. Not only are the system and phones first rate but also the service, talent and personalities of everyone I've met from Algo Communication Products. You are definitely our supplier of choice for all our communications needs and will be highly recommended to anyone we speak to. | Whitewater Communications - North Vancouver, BC

crThe staff at Campbell, Renaud would like to thank you for the excellent work your team did installing our new telephone system. They made the transition from the old system to the new quick and easy. The technician was very neat and tidy and worked efficiently. Overall, we were extremely satisfied at the service we received and are very pleased to be using our new phones. We thank you all for your co-operation, kindness and excellent service." We would recommend your company and your services without hesitation. | Campbell, Renaud - Burnaby, BC

axidataI would like to thank you profusely for the excellent work your company did in helping us with our communication needs. We are very grateful for such a smooth transition to our new phone system. Once again, thank you very much. | Axidata Inc.

wsbI am writing to commend your staff for their customer service. As clients of yours for several years, we have always found your staff to be most helpful and courteous. Your staff is a credit to your company. | Weiler-Smith-Bowers

peakI would like to thank you all concerned for the very efficient equipment sale, installation and after-sales service. Your attention to every aspect has been excellent. You are a credit to your industry and a sincere pleasure with which to work. | Peak Investment Services

bccThank you all for the very fine work on this telephone system installation. Even the few expected glitches were easy to deal with since we had such good support. Your after hours service and support is top notch. We are pleased to recommend Algo when asked. | Brouwer Claims Canada & Co. Ltd

haAlgo Communication Products Ltd. was selected based on their expertise and professionalism. We have installed a VoIP solution using the BCM from Nortel Networks to connect our Vancouver Airport, Vancouver Harbour, Victoria Harbour and Nanaimo Harbour locations. Algo took the time to understand our requirements, recommend a solution based on proven technology and delivered in a timely manner. | Harbour Air Seaplanes - Richmond, BC

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Business Telephone Systems & Solutions Since 1968

Algo Communication Products Ltd. is a British Columbia owned and operated company founded in 1968. The purpose of the company was to provide quality telecommunication products primarily to Telephone Companies and Utilities.

Location and Contact Hours

Algo Communication Products Ltd.
4500 Beedie Street
Burnaby, BC
Canada, V5J 5L2

Phone: 604.438.3333
Fax: 604.437.5726
Toll Free: 1.800.226.7722
Customer Service: 604.438.3044

Hours: Monday-Friday 8:30AM-5PM

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