Digitization is a veritable force that has proven to be uncontested in its ability to reshape businesses across the world. Indeed, a great number of industries have been caught up to modern standards through digital means, with roughly 80 percent of companies emphasizing the vitality of digital transformation as one of their core strategies. These numbers are only going to continue to grow, and the IDC predicts that cumulative costs centered on these technological upgrades will surpass two trillion dollars by the year 2019. Algo Communication Products is proud to be able to provide services that will permit this positive trend, ensuring that our clients only receive the best advice when choosing upgrades.
One sector that has been particularly susceptible to innovation is that of customer service. As an example of how businesses are re-modeling their customer experience strategies, we have compiled a list of how the hospitality industry is using technology to form better bonds with their visitors:
1.) Personal customization is becoming a bigger and bigger part of the guest experience. A number of hotels are moving towards communication strategies that allow for live interaction between them and their guests at any time. By creating a mobile app that permits engagement via electronic devices, the hospitality industry is making sure that people are able to relate to their brands on a personalized level.
2.) Although call centers can certainly provide effective means of troubleshooting and establishing rapport between clients and companies, hotels (particularly those with large chains) are working towards creating communication networks that provide an even more personalized and direct experience. By creating digital resources that allow customers to get the services they require at the touch of a button, the customer experience will be honed even further than that offered by a call center. Through technological innovation housekeeping, billing, or event planners will be accessible on demand.
3.) As stated previously, apps are big news in the hospitality world. Case in point, companies such as Ritz-Carlton have already created apps that allow customers to make reservations on the go, also allowing them to look at bills, edit photos using special templates, and even make service requests.
4.) The ubiquitous nature of digital technology will allow customer preferences to be tracked effectively, with hotels knowing what their clients’ will be requesting even before a phone call (or computerized, app-enabled booking) occurs. By storing nuances of visits in a database, hoteliers will be greeted with a highly personalized experience. Think your hotel room is too hot? Tweet about it, and next thing you know room service will show up with a fan and jug of ice water.
5.) Digitization can ultimately provide exceptional service by providing no service at all. The integration of kiosks within hotels that are responsive to (and convenient for) guests can help streamline the customer experience and also save precious hotel resources.
For austerity’s sake, we will wrap up this article at five points. Given the speed that modern digital technologies are currently accelerating at, we have no doubt that this list could be fifty points long within the next few months! Algo Communication Products has been serving businesses from all corners of industry for many years, and looks forward to ensuring perpetual growth and success for our loyal clients across the board, whether they be associated with the hospitality world or not.